Virtual Goods News

Today hi5 announced the launch of hi5 Games, an initiative to integrate casual, social games within the hi5 network. hi5 intends to monetize hi5 Games through targeted advertising and integration of its hi5 Coins virtual currency, which users could previously use to purchase virtual gifts for each other.

Now, users of hi5 Games will be able to spend their hi5 Coins on premium in-game content, more advanced gameplay features, and status upgrades. This will include the purchase of powerful in-game items like weapons and armor. hi5 Games also integrates with the social aspects of the hi5 network, allowing users to issuing challenges and invites to others on the network, or use the hi5 instant messenger to chat with each other.

“For our target audience of 15 to 24 year-olds, social gaming represents a major expenditure of time and money around the globe.  hi5 Games gives us a great way to engage users, keeping them on the site longer and driving them towards high-revenue activities for our business,” said Ramu Yalamanchi, founder and CEO of hi5.

hi5 Games will launch with its games sorted into five categories: Arcade, Card, Casino, Sports, and Strategy. Individual games available at launch will include Mahjongg, Disco Bowling, Pool, Snake, Photo Recall, and 52 Card Pickup. Individual games run embedded in the hi5 site itself, and players view targeted advertising during and between game sessions. For any game that supports hi5 Coins, users will need to purchase Coins with their credit card or through mobile.