Virtual Goods News

the West, but a comparison of QQ, Facebook, Myspace, and a smattering of Japanese companies reinforces the appearance of a trend. The Japanese services DENA and Gree monetize along QQ's model, focusing on selling virtual goods and causal gaming content to users of their service. The Japanese service Mixi monetizes more like the current Facebook and MySpace, getting most of its revenue through advertising. Mixi's revenue per user is comparable to Facebook and MySpace's as it stands, while DENA and Gree are operating in QQ's much higher revenue per user bracket.