Virtual Goods News

Today social game publisher Zynga announced that its Mafia Wars game now serves four million daily active users. This number has doubled in the past three months and comes as Mafia Wars celebrates its one-year anniversary. Zynga calls Mafia Wars "social gaming's most popular crime-based game." The game has over 1 million Fans on Facebook. 

As part of the one-year anniversary, Zynga has launched new Mafia Wars game content include a new in-game location, Cuba, accessible to players who have reached level 35 or higher. Cuba gives players access to 100 levels from new jobs, own property, and buy from a stock of 52 new in-game virtual items including weapons, armor, and vehicles.

This announcement comes within a week of Zynga filing suit against Playdom, whose similar Mobsters title has been running ads mentioning their game as a Mafia Wars alternative. While Zynga claims that Playdom's ads "misleadingly associate" the two games, they clearly aren't slowing down Mafia Wars's explosive growth.