Virtual Goods News

irtual currency and items. For games targeting younger users, getting prepaid cards as a payment option ASAP is a high priority. This week, for instance, the year-old kid-friendly MMORPG Runes of Magic announced that it would add the InComm-distributed Zeevex prepaid card to its list of accepted payment options.

Social games skew a bit older in terms of audience, which makes prepaid cards less of a necessity. Both Zynga and Playdom may be approaching the point in their growth as companies, however, where most users who will convert without a prepaid card option have already done so. Demand for prepaid cards has driven an ongoing boom in the sector's business, with InComm reporting 200% growth in 2008 to Virtual Goods News. There's no question that prepaid cards for Zynga and Playdom would help continue drive both companies' amazing growth surges-- the only question is how much and for how long.