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December 31, 2008

PayByCash Launching New Card for Virtual Worlds and Online Games

PayByCash announced today that in January it would launch a new payment alternative allowing online merchants who take credit cards and debit cards to accept codes from the  PayByCash Card, a prepaid digital code issued to users. The new system complements PayByCash's Ultimate Game Card, which sells in retail stores as a generic prepaid card for hundreds of online games and virtual worlds. The PayByCash Card, though, can be accepted through traditional checkout pages, according to the company, just like credit and debit cards.

“This is a great leap forward for the payments industry,” said Kevin Higgins, president of PayByCash. “Not only does this open up huge new markets, but in these economic times of tightening credit, many customers in countries where credit card use is common are losing access to their cards. The PayByCash Card provides those customers with the ability to retain the convenience and value associated with Internet shopping. The PayByCash Card is the only pre-paid card with truly global reach. It’s a payment vehicle that merchants can safely accept from customers virtually anywhere in the world.”

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