Last week Sony Online Entertainment began rolling out Station Cash, a virtual currency to be used in EverQuest and, down the road, other MMOGs and virtual worlds. While some gamers and developers still oppose the idea of microtransactions or virtual goods as a business model, Sony says the initial response was so positive that it's hiring new employees to meet demand for new items and soliciting requests from users.
"The response has been so strong that game teams are adding new employees dedicated to Station Cash, to allow us to continue to add new and exciting items to the marketplace, without having to pull from the core development," explains a Sony blog post.






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