Virtual Greats Looks to License Ferris Bueller, Sports Leagues, Luxury Brands

A New York Times story today on virtual goods reports that Virtual Greats is looking to license the rights to sell items based on Ferris Bueller, jerseys from various sports leagues, and luxury brands like Gucci, Prada, and Chanel. It adds that next year the company hopes to represent over 50 musical artists across 30 virtual worlds. While it notes that virtual goods offer a 70-90% profit margin, Virtual Greats has been able to boost it even higher based on demand.

"Similarly, Virtual Greats has learned that it underpriced some items, like the Hulk Impact Crater, which originally sold for 50 cents, then went up sixfold in the Gaia aftermarket," reports the Times. "In its several months of testing, Virtual Greats has found that people prefer more expensive items with a brand name over cheaper, generic items. And larger items that are easier to see are more popular than small ones." [via NY Times]