This week PlaySpan announced its new partnership with Bigpoint.com, the world's largest portal for browser games and one of the three largest online game portals in the world. The partnership will allow Bigpoint.com users to pay for in-game microtransactions with both PayByCash and the Ultimate Game Card.
Bigpoint.com serves a global audience of 63 million users with roughly 200,000 new registrations happening daily. It offers certain games and other services in as many as 20 different languages. Users will be able to use PayByCash and the Ultimate Game Card to purchase both in-game virtual goods and pay for other premium service fees on the site.
"Our agreement with PlaySpan as a preferred payment solution provider is strategically in line with our plan to become the world’s premier gaming portal and continuously providing better options and service to our players," said Michael Gutsmann, Chief Finance Officer of Bigpoint. "Implementing PlaySpan’s solution to our offerings gives our customers greater access to a premium selection of browser based games and the most flexible means of purchasing them online."
If you're getting a sense of deja vu as you read this announcement, it's for good reason. As a client for PlaySpan, Bigpoint.com is more than a little similar to recent PlaySpan partner Hi5. Just like Bigpoint.com, Hi5 served an audience of over 60 million users split up among a multitude of different countries. Both companies have a potential for rapid growth and big monetization that can't be realized without a way to make paying for microtransaction content quick and easy for users in all territories.
Given that context, it's not surprising that both companies have ended up partnering with PlaySpan, which has made a major point of how PayByCash and Ultimate Game Card ultimately give customers access to 80 different payment methods in 180 countries. Ultimate Game Card is even expanding in the U.S. this year, slated to go from retail availability in 27,000 locations to 38,000 over the summer. There's little reason to doubt that the partnership with PlaySpan won't pay off for Bigpoint.com, but it's going to be interesting to see what directions PlaySpan continues to grow in over the course of the next year.
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