Florida State to Study Virtual Goods Buying Habits

First Planet Company, virtual worlds developer and publisher behind Planet Calypso, is working with a Florida State University doctoral student in the College of Business on a new study that will look at virtual goods buying habits, the company says. According to the company, the study -- which took place this past weekend during the Miss Calypso beauty pageant -- "will help to determine if a player's experience with a product in a virtual world influences their intention to purchase a product and how that experience can affect a brand."

According to the student conducting the study, "Despite the increasing attention that virtual worlds have seen with respect to marketing by companies, little is known about the perception of products within virtual worlds. Even less is known about how a consumer's cognitive state resulting from an experience with a product in a virtual world may influence his or her intention to purchase a product."

It hasn't been announced when the full results of the study will be released.

According to the student conducting the study, "Despite the increasing attention that virtual worlds have seen with respect to marketing by companies, little is known about the perception of products within virtual worlds. Even less is known about how a consumer's cognitive state resulting from an experience with a product in a virtual world may influence his or her intention to purchase a product."

It hasn't been announced when the full results of the study will be released.

Comments

[dating forums]

Despite the augmentative tending that realistic worlds someone seen with respect to marketing by companies, small is familiar almost the perception of products within virtual worlds.
-----------
marqthompson
dating forums