Virtual Greats Brings Snoop Dogg and Tila Tequila Goods to Super Pets

Yesterday, Virtual Greats, which licenses content from celebrities and entertainment brands for virtual goods, announced a line of premium virtual goods for purchase in RockYou's Super Pets virtual pet game, currently available online at both Facebook and MySpace. Super Pets is a fairly traditional online virtual pet game, allowing users to adopt, battle, and customize a range of pets in a community environment.

While the Facebook version of the game boasts a robust 417,000 active monthly users, the MySpace version caters to a community of 4.5 million user per month. Virtual Greats's premium goods line will make branded apparel available for SuperPets, featuring catchphrases and logos from popular musicians like Snoop Dogg and Tila Tequila.The clothes retail for about $3 per item.

Virtual Greats's entry into Super Pets licenced goods marks the company's first entry into distribution with a partner that is not a traditional virtual world. Previously, Virtual Greats sold its licensed virtual items primarily through online communities like Gaia Online, WeeWorld, Whyville, and vSide. Through the Super Pets game, Virtual Greats is already able to sell apparel to an audience twice as large as Second life on the Facebook platform alone.